New incorporation into the featured session “Substitute products and other threats/opportunities”
Alberto Echavarría, current Secretary General of the Spanish Ceramic Tile Manufacturers’ Association, joins the outstanding session “Substitute products and other threats / opportunities”, where several experts will analyze the threat posed by emerging products such as the new plastic-based products to the ceramic sector, with a main focus on the North American market.
Eric Astrachan, Managing Director of the Tile Council of North America (USA); Rick Church, Executive Director of the Ceramic Tile Distributors Association (USA); Armando Cafiero, Managing Director of Confindustria Ceramica (Italy) have already confirmed their participation in the panel. Bart Bettiga, Executive Director of the National Tile Contractors Association (USA), will chair the session.
