Armando Cafiero, Managing Director of Confindustria Ceramica will be at Qualicer

The Managing Director of the Italian trade association of ceramics manufacturers is taking part in the panel on the threats facing ceramic tile, for example from alternative products such as luxury vinyl tile (LVT).

In addition to addressing threats and alternative products mainly in the US market, the panel will delve into strategic issues.

The panel will be chaired by Bart Bettiga, Executive Manager of the US National Tile Contractors Association (NTCA). Rick Church, Executive Manager of the US Ceramic Tile Distributors Association (CTDA), and Eric Astrachan, Executive Manager of the Tile Council of North America (TCNA), will also be participating in this panel debate.